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The incorporation of wellness-minded initiatives like corporate yoga demonstrates that the organization not only “walks the walk” but “talks the talk” in terms of caring for employees’ well-being. Branding now encompasses a business’s online reputation, as seen by customers as well as potential employees.
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In today’s culture full of Glassdoor reviews, social media and Google reviews, it is easy for the jobseeker to take a sneak peek into the inner workings of the company without ever stepping foot inside. In pre-internet days, employees took somewhat of a leap of faith that their potential new employer was what they said they were.
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Adding perks that go beyond free snacks or life insurance (such as corporate yoga initiatives) can be the deciding factor for the coveted millennial employee. They want to be a part of positive cultures, empowered teams and socially-responsible corporations. They crave deeper connections from their places of employment and seek more than simply a good salary. Millennials are a unique group that have qualities that differ from the age segments that came before them. This majority rule will continue to grow for the near term, making attracting this group into the fold more important than ever. Millennials now make up the largest demographic in America’s workplace. Millennials seek positive culture in their careers (and they rule).
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Creating a strong, positive and empowered culture is one-way businesses-in-the-know are finding a recruiting (and retention) edge on the competition. While the talent scarcity is especially pervasive in fields like technology, engineering and health, it is creeping into most other areas. Attracting and retaining top talent is a challenge facing businesses across all industries on a global scale. Top talent is hard to find (and even harder to hold on to). Why Corporate Culture Matters More Now Than Ever Before: Top companies are jumping on the yoga bandwagon because the benefits are wide-ranging, and the implementation of these programs requires a relatively tiny investment of both time and budget. As companies large and small place a heightened importance on cultivating a positive culture, employer-sponsored yoga initiatives have grown in popularity, and for good reason. Yoga and meditation efforts have been adopted by major corporations like Nike, Google and Apple, just to name a few. workers has nearly doubled from 2002 to 2012, rising from 6 percent to 11 percent. The Center for Disease Control recently published results that showed the practice of yoga among U.S. Corporate yoga programs, however, are a hot topic in recent years. In fact, it’s an ancient practice that began an estimated 5,000 years ago in Northern India and landed in the United States as early as the late 1800’s.